Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers. Her haircare brand, which caters ...

Pattern Beauty—created by actress and producer Tracee Ellis Ross and known for its roots in haircare—is expanding into a new category with the launch of its Body Collection, the company tells Forbes.

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Like many entrepreneurs, Tracee Ellis Ross had to think creatively about how she launched her business. As AFROTECH previously reported, she is the proud founder of Pattern Beauty, a haircare brand ...

Tracee Ellis Ross didn't build Pattern Beauty by accident. The actress-turned-founder on the strategic decisions behind her ...

Tracee Ellis Ross will be the first to tell you she didn’t build Pattern Beauty alone. The real story of how the textured hair care company came to life, she says, is not just about one founder’s ...

When Tracee Ellis Ross drops knowledge of any sort, I listen. After all, it feels, whatever she touches turns to gold. Consider everything from hit shows like Girlfriends and Solo Traveling, to her ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

Pattern Beauty is prioritizing brand awareness after six years of “tremendous growth,” co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...