In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Information, guidance, and tools for practitioners who seek to integrate social norms and behavioral change approaches into ...

Social norms—shared expectations about what is typical and approved within a group—play a pivotal role in encouraging conservation, sustainable consumption and energy‐saving practices. Descriptive ...