One of the most fascinating aspects of this study was seeing how consistent the meaning of coolness was across culturs –even in countries with very different traditions and values. From Lagos to Cape ...

People deemed “cool” boast six surprisingly similar personality traits across cultures, according to a new study that hints at the role played by broadcast media in standardising the meaning of the ...

As '70s-ish as the term seems to be, “cool” never seems to go out of style as a desirable attribute. If you have kids or work with them, you’ll likely still hear them put their friends into the two ...