Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. In our AI driven world, people want more than just the general ...

Two important trends are on a collision course within organizations today. One is automation. There’s a big push to continually automate processes to make things more efficient and reduce costs. At ...

A new report details how AI plus behavioral science bridges payer-member divides and helps capture lost ROI. Personalization has been a paradox for payers. Health plan leaders believe that ...

To meet the changing needs and lifestyle of an increasingly diverse workforce, U.S. employers are increasingly offering a broader selection of voluntary benefits and services. But with a flood of ...

More personalized medicines also means more personalized marketing—and the hyperpersonalization trend goes to extremes. Using advanced data and analytics, marketers can whittle down their targets and ...

Consumers today don’t just expect personalized messages from brands – they demand hyperpersonalization. Addressing their emails by name is no longer enough. They’ve come to take it for granted that a ...