Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies ...
"Isn't it amazing how life is one thing and then, in an instant, it becomes something else?" asks Mia Hall (played by Chloë Grace Moretz), the teenaged girl at the center of "If I Stay," released in ...
The 17-year-old Mia gets critically injured in a serious car accident. While hovering between life and death, she relives once again memories of the past. She has to decide if she should stick to her ...
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