In 1997, I stood in front of an fMRI scanner for the first time. I watched raw signal translate into living traces of thought, red and orange clouds floating on images of the brain. It felt like my ...
James Endersby looks at three themes that are reshaping how brands understand people, culture and commercial opportunity, and what they mean for the insight industry. Market research isn’t being ...
A recurrent theme in popular Hollywood films is that delusions help us in powerful ways. Films like Shutter Island, A Beautiful Mind, and Memento depict characters who have a momentary, painful ...
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