TOKYO--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the ...

Read the original article on Purewow. My friend introduced me to Heroine Make after bringing me back some eyeliner from Japan, and I was hooked. The felt tip is ultra-fine and precise, which is ...

The Japanese box office sensation "Kokuho" has been nominated for the Best Makeup and Hairstyling category in this year's Oscars.

Japanese beauty product giant Kao has revamped its Primavista base makeup brand, which includes foundation and other products, into Sofina Primavista, incorporating skincare technology based on ...

I've waited half of my beauty editor life to make it to Japan. So it was a J-Beauty dream come true when I had the chance to walk into a Tokyo drugstore last year and survey the skincare, makeup ...

The Artista Cherry Blossom Fixing Powder is a luxurious product that combines the benefits of five botanicals—Cherry Blossom, Rice Bran, Green Tea, Japanese Cypress, and Olive Oil—along with vitamins ...

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