But these effective pieces of marketing collateral are far from dead. In fact, in some ways, it’s easier to launch and distribute a catalog than ever before. If you’re going to use a catalog as part ...

Has the catalog made a comeback? That’s the question asked by the Harvard Business Review in its February issue—and its answer is yes, it has. And indeed, while some rue the effect on the world’s ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

Specialty store Outline, situated on Brooklyn’s desirable shopping destination Atlantic Avenue, has built a passionate following off of its highly curated mix of elite and emerging designers. The Row ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. They say that for every minute spent organizing, an hour is ...

Despite two decades of email and social media marketing, and the digitization of the consumer experience, catalog mailings have been steadily increasing since 2015. What’s more is that consumers are ...