Finding ways to keep pace while maintaining a clear understanding of one’s actions is challenging, but there are ways to ...

It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Access thousands of our market research online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources.

Market research helps you develop knowledge of your industry and your company's competition. Knowing your potential and current customers and their purchasing preferences allows you to modify your ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...