Outlining a marketing plan in the American Psychological Association format involves describing marketing activities you intend to take to promote your products or services. Use the APA style to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

When I launched my first startup, the value of marketing was always at the forefront. We always had a story to tell and used various marketing channels to grow the company. When I sold it, much of ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

A marketing plan is developed by a business to set the goals, objectives, strategies and action plans for the company's product. Often a SWOT -- strength, weaknesses, opportunities and threats -- ...

How should you determine whom your plan should target? No surprise here, your target audience is the primary group of people you want as customers. But you need to think beyond just the corporate ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

The first thing you must understand before writing your business plan is that your plan is a marketing document. It is not a 50-page dossier explaining everything there is to know about your business.