Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, for instance, a summary number showing 7-day or 28-day ...

Many World’s lack wavefunction collapse might be the key to the measurement problem. The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem ...

This morning on BBC Radio 4, the mathematician Roger Penrose, physicist Basil Hiley, and philosopher Simon Saunders had a lively discussion about the “measurement problem in physics” with broadcaster ...