Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...
It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...
The Body Optimist on MSN
"Real men wear makeup": when beauty becomes a new art of masculinity
Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty ...
His mission, he says, is to “normalize makeup for men.” In 2025 alone that ambition will earn him half a million dollars from sponsorship deals with MAC, Charlotte Tilbury and other cosmetics brands.
It is a fact that 15% of heterosexual men (aged 18 to 65) in the US currently use male cosmetics and makeup. In addition, 17% of the surveyed males said they would consider using makeup in the future; ...
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