Over its nearly decade-long run, Renegade Marketers Unite has featured hundreds of top B2B marketing leaders from Fortune 500 ...

There is no shortage of health-related podcasts. Most, however, focus on wellness, a specific disease state or the patient experience. So where are the podcasts centered on medical marketing? Other ...

In a collaborative effort, podcast industry research and advocacy firm Sounds Profitable and a number of partner organizations released the first draft of the Podcast Industry Glossary on July 19.

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

In the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.

Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

Listen to how podcasts use music. You have a main theme song and an intro, and you do it the same way every time. Then, in ...

When I record for my lead generation podcast, I focus on predictable acquisition and the systems that create consistent ...

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ...

As you likely heard, a court in Baltimore recently set Adnan Syed free. For many of us who listened to the first season of the podcast "Serial" way back in 2014 and learned of the tale of Adnan’s odd ...

In today’s dynamic multifamily industry, professionals always look for alternative ways to gain a competitive edge, since innovation and adaptability have become critical in the field. When it comes ...