No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

As demonstrated by the best billboard advertising examples, sometimes simple graphics and clever copy are all you need to make a bold statement in your ad campaign. For even more creative inspiration ...

As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...