Forbes contributors publish independent expert analyses and insights. Timeka Tounsel, Ph.D. is a professor who covers Black representation. Oct 10, 2025, 09:00am EDT Oct 10, 2025, 12:13pm EDT BROOKLYN ...

German sneaker maker Puma plans to bring in a Chinese sportswear maker as its top shareholder in a $1.8 billion deal. The agreement gives China-based Anta Sports Products—a top global rival to Nike—a ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

PUMA and Nipsey Hussle’s The Marathon Clothing (TMC) have extended their long-term partnership for two new collections. PUMA and TMC first partnered for their debut collection in 2019 and have since ...

The F1 World Championship has come a long way since its first race at Silverstone in 1950 and as it celebrates its 75th anniversary through this season, it is pulling out all the stops to make it ...

Reinforcing its status as a leading force in football kits at this summer’s competition, PUMA unveiled jerseys for 11 nations, including the most prominent African partner federations of any brand in ...

The global sports company on Thursday celebrated its international kits at Brooklyn's Domino Square ahead of this summer's FIFA World Cup.

Check out our favorite apparel items included in Puma's Arnold Palmer Collection.

Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...