In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a ...

“Real time bidding (n); 1) A technology introduced in 2009 to make it easier for ad networks to buy only the inventory they want. 2) A common buzzword that is part of everyone’s business plan in 2013.

Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech platform Adform has revealed that Europe’s digital ...

NEW YORK--(BUSINESS WIRE)--In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to ...

NEW YORK--(BUSINESS WIRE)--RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the appointment of Michael Lamb as Chief ...

Government agencies often struggle to securely transfer files between classified and unclassified networks while meeting ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising workloads. Through the cloud it supports demand-side platforms (DSPs) and ...