UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

Pakistan has a love affair with cheerful red Belarusian tractors, adorned with images of birds and flowers. It's an unlikely link from South Asia to a region mired in crisis. More than a decade ago, ...

The Advertising Standards Authority agrees with River Action that the food safety body’s 2023 advert misled the public The UK’s advertising watchdog has upheld a complaint that Britain’s biggest farm ...

Red Tractor has confirmed it is abandoning its controversial Greener Farms Commitment module, in the wake of a furious backlash from the farming sector. The farm assurance scheme’s board confirmed the ...

The Red Tractor scheme has been dealt a massive blow, after Sainsbury’s said it would be removing the farm assurance logo from its products. The move - first revealed by The Grocer’s sister ...

Survey finds farm and food assurance scheme ineffective in helping farmers reduce harmful chemicals use The Red Tractor scheme, used to mark food produced to a “high standard”, is failing to regulate ...

Farm assurance body Red Tractor is at risk of an “existential crisis” if trust is not rebuilt, according to consultants Campbell Tickell in their review of the organisation’s governance, just ...

Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April. The British food assurance body sparked uproar from farmers across the UK last year when it ...

Red Tractor has been dealt a blow this week, as the NFU, NFU Cymru, NFU Scotland, Ulster Farmers’ Union and AHDB publicly called for its controversial green module to be scrapped. In a joint statement ...