This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand’s 2026 U.S. Master Catalog, which sets the recommended retail prices for ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

The most expensive Rolex Datejust ever sold at auction was a Reference 6305 from 1955 that once belonged to Konrad Adenauer, the first Chancellor of the Federal Republic of Germany. While Adenauer, ...

Swiss watches may increase prices due to a new 31% tariff by the US, analysts say. Rolex, a leading Swiss brand, faces challenges in offsetting these increased costs. The tariffs, imposed by Donald ...