Sanrio's Hello Kitty and Friends are already prepared for springtime celebrations thanks to the latest line of themed plushes ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

The brand is sharing their new lineup exclusively with PEOPLE Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio The new characters will be available across ...