From red carpets and festive celebrations to intimate weddings and style diaries, sarees emerged as one of the strongest ...

Bhargavi Shankar Mittalu, Marketing Manager, Mavuri. The Indian handloom saree is a story of a living legend dating to the Indus Valley Civilisation. A garment that has captured the world’s ...

Celebrated every year on December 21, World Saree Day honours this timeless drape that has outlived trends and transcended ...

New Delhi: Taneira, the ethnic wear brand from the House of Tata, has introduced its festive campaign, The Gift of Pure Love, centred on the idea of gifting sarees as expressions of affection and ...

It is an unexpected, positive news that the Tangail saree weaving has been recognized by UNESCO as an Intangible Cultural ...

That sensuous blue chiffon from ‘Kaate Nahin Kat Te’ wasn’t just a costume—it was a cinematic moment. Designed by Manish Malhotra, the saree made chiffon the go-to Bollywood fabric for romance. Women ...

Tissue silk sarees continue to maintain their reputation as one of the most delicate and elegant options for special occasions. These exquisitely textured sarees offer a new take on femininity. They ...