From an Explorer-esque field watch to a 145th-anniversary collection, the Japanese brand never misses.

Why it matters: it set the blueprint for every Seiko dive watch after.

Seiko is one of the few watch brands that seems to unite everyone. Hardcore collectors respect it, first-time buyers trust it ...

Our pick of the best steel Seiko watches that have fallen under retail in March 2026, including a Presage Cocktail Time, a ...

Dive watches are already well-suited to all seasons, given their versatile styling, legibility, robust builds and high water resistance. The new models don’t actually have any winter-specific features ...

The Seiko Black and White Quartz Chronograph is on sale for $158 at the moment. That's a hefty 40% discount off the original ...

Few watch brands go to their historical wells as often — or as successfully — as Seiko. With 100 years of watchmaking history (or 111 years if you include the watches the company made before it was ...

At this year’s Watches & Wonders Geneva, Grand Seiko revealed a stunning lineup of novelties that exemplify its dedication to craftsmanship, precision and aesthetics. From the rugged yet elegant ...

Two of the hottest Sanrio anniversary watches are getting a limited-edition international re-release. As seen on the official Japan Select online storefront, both the Seiko x Kuromi 20th anniversary ...