WHAT YOU NEED TO KNOW: LA Golf, the company with tour players Bryson DeChambeau and Dustin Johnson as members of the board and design consultants and famous for its high-end graphite shafts designed ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

The most neglected club when it comes to fittings? Easy answer. Putters, which is a head-scratcher to me. Given you use your flatstick more than any other club in your bag, the club can make or break ...

Six months later, my putting has improved leaps and bounds just from a putter fitting that opened my eyes to what types of putters I should actually be using. And you can win the same VIP putter ...

WHAT YOU NEED TO KNOW: SIK Golf, the putter company whose designs feature faces where the lofts descend in one-degree increments from top to bottom to produce more consistent launch (and roll) ...