After more than three decades as MetLife’s spokespooch, Snoopy has been grounded as the brand is “moving away from a traditional product-development model to one driven by customer insights,” says CEO ...

Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...

The Snoopy balloon floats down Central Park West during the 88th Annual Macy’s Thanksgiving Day Parade in New York on November 27, 2014. After years of hemming and hawing about whether or not they’d ...

New York Football Starts Now Snoopy statue unveiling event, featuring Amani Toomer and Vinny Testaverde introducing a new tradition, the Snoopy High Five. The eight-foot statue will be a permanent ...

For the first time in 31 years, a familiar face will be missing from golf broadcasting’s aerial coverage: MetLife has decided to part ways with Snoopy, the popular Peanuts character featured on its ...

Those are just a few of the heavy hitters touted by Iconix Brand Group (ICON), which partnered with the family of the late Peanuts creator Charles M. Schulz to buy the brand from two publishing houses ...

The beloved beagle has plenty of options for a new career post-MetLife Kelli Bender is the Pets Editor at PEOPLE. She has been working at PEOPLE since 2013, covering pets, animal rescue and wildlife.

When MetLife Inc. was looking for a lovable face in the 1980s to appeal to individual customers, the cartoon character Snoopy was just the right beagle. Now that the company is exiting the U.S. retail ...

Breaking up is hard, especially when long-time partners have to decide who gets financial assets, property or even a pet. The split could be trickier, still, when one of the world’s most beloved dogs ...

U.S. insurance giant MetLife is waving goodbye to Snoopy and the Peanuts gang, ending a more than three-decade branding relationship. New York-based MetLife (MET) said Thursday it's launching a new ...