Discover Mike Ashley's journey as the founder of Sports Direct, the UK’s largest sporting goods retailer, and his impact on ...

Manchester City fans can score a bargain on the club’s official 2024/25 home shirt, with savvy shoppers able to pick it up ...

Sports Direct has no plans to phase out its famous supersized mugs despite being deep in its elevation strategy to widen the brand’s appeal with upmarket shoppers. The retailer confirmed to Retail ...

MAP Active Philippines proudly announces the opening of Sports Direct’s first store in the Philippines, officially welcoming ...

There's nothing that unites Brits like our love of tea, fish and chips and the BBC. Oh, and Sports Direct mugs. Nobody quite knows how they got there, but you'll find thousands, maybe even millions, ...

Sports Direct has lost a bid over Newcastle United's exclusive football kit supply deal with rival retailer JD Sports. It means the retailer, run by former Newcastle owner Mike Ashley's Frasers Group, ...

Sports Direct, a leading British sports retail chain, marked its official entry into the Philippine market on Thursday with the opening of its first store in Parañaque City. “Our first store opens ...

Sports Direct this week unveiled full-year results, with group revenue of £3.2bn in the year to April 30, up by 11.7% on the same time last year. Pre-tax profits of £281.6m were down by 22.2% on last ...

Sports Direct Philippines offers an extensive range of apparel, footwear, equipment, and accessories for athletes, fitness enthusiasts, and active families.

The retail company Frasers group, which owns Sports Direct and House of Fraser, has bought Swindon Designer Outlet. Earlier this year, it was reported that Frasers was believed to be in talks to buy ...

Will Harvey does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The uninitiated shopper visiting Sports Direct's flagship store on Oxford Street in central London might wonder whether the company is suffering something of an identity crisis. It is crammed with ...