How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Liv Cycling sponsors women's racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

"I love that it makes sports approachable for people who may have felt left out of the conversation before," the influencer ...

The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...

Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

Athlos, a women's only track and field series, is set to light up Times Square with a unique long jump competition. The event ...

With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...

Marie Claire caught up with Correnti to talk about how she’s redefining the business of women’s sports, what brands are getting right, and why she believes the next five years could be ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Modernize the Sports Broadcasting Act, dismantle the NCAA’s outdated model, and build a governing body where student-athletes ...