TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.

TaylorMade's Qi4D driver will be extended for a two-year product cycle and the company will move to a two-year product release cadence. The post TaylorMade extends Qi4D driver lifespan, moves to ...

TaylorMade Golf adjust production cycle on Qi4D drivers to evry two years as it adapts to the modern golfer and golf club ...

In a monumental shift in its product release timeline, the equipment giant has announced an immediate move to a biennial ...

Driving proved to be one of the key aspects to success at the PGA Championship, with Aaron Rai's model of choice claiming it's first Major win despite being seven-years-old ...

Golf equipment manufacturers spend untold millions every year trying to convince golfers that their newest, most expensive ...

The annual driver launch used to feel like a law of golf equipment physics. Every January, the cycle repeated itself. New faces. New crowns. New carbon patterns. More speed. More forgiveness. More ...

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