TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.

TaylorMade Golf adjust production cycle on Qi4D drivers to evry two years as it adapts to the modern golfer and golf club ...

Learn why TaylorMade believes longer product cycles could benefit golfers, fitters and future innovation.

It may only be November, but 2026 gear from major OEMs is likely to hit the bags of top pros around the world this week. On Monday, (presumably) new 2026 drivers from TaylorMade and Ping hit the ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. In a move that marks a ...

Driving proved to be one of the key aspects to success at the PGA Championship, with Aaron Rai's model of choice claiming it's first Major win despite being seven-years-old ...

Two months into the 2025 season, Rory McIlroy has made wholesale changes to the top of his golf bag this week, finally adding TaylorMade’s new Qi35 driver and fairway woods at Bay Hill. Meanwhile, his ...

TaylorMade just put three new driver models on the conforming list, perhaps in time for a certain 15-time major champion to put one in play. One current No. 1 already put it in play last week. The ...

The annual driver launch used to feel like a law of golf equipment physics. Every January, the cycle repeated itself. New faces. New crowns. New carbon patterns. More speed. More forgiveness. More ...