SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.

Google will soon begin rolling out changes to TrueView discovery ads in YouTube. The ads, which will appear at the top of the YouTube query results page, are aimed at viewers who search for content on ...

Macy’s partnered with Google for the Summer Vibes campaign, an online music festival that featured YouTube influencers and included TrueView Discovery video ads and Shoppable Cards. The effort ...

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup. AR Beauty Try-on will be available to brands globally in a beta with YouTube ...

Google Ads includes specific columns to help you check the performance of your video campaigns. While these built-in columns are useful, you may need more details at times. That’s where YouTube Studio ...

Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for action ads ...

Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, ...

After launching in a limited alpha earlier this year, YouTube is expanding the availability of its augmented reality (AR) Beauty Try-On feature. Moving forward, you'll be able to digitally try on ...