In a concrete example of how uncertainty plays a factor in our decision-making, the KU researcher cited the famous "marshmallow test" devised by groundbreaking psychologist Walter Mischel.

Ask any firefighter, and they’ll tell you—no two calls are ever the same. Some are routine: a small kitchen fire that’s knocked down quickly, a motor vehicle crash with a simple door pop, or another ...

In today’s economic landscape, uncertainty across the supply chain is inevitable, whether due to the effects of climate change, demand and supply variability, or global unrest. To keep up, supply ...

Older adults with multiple chronic conditions face considerable challenges when deciding on surgical procedures due to the uncertain benefits and heightened risks involved. Varying health goals ...

Uncertainty seems to be everywhere right now. Uncertainty about the economy, politics, careers, weather, and wars, to name just a few. Doubt sets in anytime we face a decision with incomplete or ...

Leaders must embrace uncertainty, using data from past experiences to guide decisions in the evolving trucking landscape. Decisions aren’t permanent; leaders can adapt their strategies as ...

Leaders are typically promoted for competence in strategy, execution, communication, and influence. But in a more complex world, those strengths are hitting a ceiling. Deloitte’s 2024 Global Human ...

Over time, companies that make better decisions faster consistently outperform their competition. When those decisions lead to better customer experiences, companies can improve retention, customer ...