When it comes to going out or attending someone else’s party, you might just wear whatever looks fine. But, when it comes to your own birthday party, you cannot leave any stone unturned in putting ...

Myntra has on-boarded Urbanic, a London-based digital fashion brand and the ultimate one-stop-shop for edgy, chic yet economical fashion, marking the latter’s first-ever partnership with an e-commerce ...

As fast fashion in India enters a new phase marked by price wars, omnichannel experiments, and aggressive Gen Z targeting, one brand is quietly scaling without the usual retail theatrics. While most ...