The one thing every current Apple Vision Pro owner demands is—to put it simply—more. That is more features and more content. The latest push from Apple to make good on the promise of its first ...

"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series. In Open Hearts, viewers ...

Apple has a variety of new content captured in Immersive Video that’s releasing throughout the rest of 2024. Apple notes that these releases will drop in the U.S. first, with global availability ...

Immersive Video is Apple’s proprietary format for 180-degree video content that runs on Vision Pro. The rollout of new Immersive Videos has been slow over Vision Pro’s first year, but several signs ...

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Filmed on location in Prague, Brussels, and Malta, "Submerged" used Apple Immersive Video cameras, which feature two lenses to record 8K 3D video. Submerged, the first immersive scripted film for ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, ...

Apple has teamed up with Red Bull Snow and the Legs of Steel to create an immersive, virtual reality, ski film. Never a company to shy away from a shinier, more high-tech way to experience the world, ...

Apple announced its next slate of immersive films for Vision Pro, coming from Audi F1 Project, the BBC, CANAL+, CNN, HYBE, MotoGP, and Red Bull. The company says its next batch of immersive ...

Apple Vision Pro users can watch a new six-minute Apple Immersive Video today via the Apple TV app. It's the second episode in the company's "Boundless" series. "Arctic Surfing" lets viewers "paddle ...

As Apple Vision Pro approaches its second birthday, there's still not much Apple Immersive Content available for the platform. That's set to change as the production pipeline has finally solidified ...