Whatnot’s cofounder and CEO Grant LaFontaine explains how his team has managed to evoke the feel of in-person shopping inside an online experience. While digital live shopping has been popular for ...

Live shopping is no longer a niche trend—it’s transforming the way we shop. According to Whatnot, the largest live shopping ...

Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion. Whatnot’s valuation has more than doubled since the start of 2025 ...

There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...

Bookmark the Sale: <a href=" $15 From Whatnot: <a href=" up to Sell on WN: <a href=" Ebay Store: <a href=" POPULAR ...

LOS ANGELES--(BUSINESS WIRE)--Whatnot, the largest independent live shopping platform in the US, announced today that it has raised $260 million in a Series D funding round co-led by DST Global and ...

Despite a drawdown in venture capital spending, the livestream shopping platform Whatnot—popular for sports cards, rare toys and other collectibles—has raised $260 million in fresh funding. Grant ...

In the weird, wild world of Whatnot, the startup defying Silicon Valley’s dismal track record with live shopping, the ...

The Backyard Breaks controversy took another turn on Monday Febuary 3rd as Whatnot has officially suspended the @backyardgrant account for violating its Community Guidelines last week. The account, ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

When I first wrote about Whatnot in February of last year, they were just getting started. Aiming to be the GOAT of collectible toys, they were focusing first on being the go-to trusted spot for ...