TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.

TaylorMade's Qi4D driver will be extended for a two-year product cycle and the company will move to a two-year product release cadence. The post TaylorMade extends Qi4D driver lifespan, moves to ...

TaylorMade Golf adjust production cycle on Qi4D drivers to evry two years as it adapts to the modern golfer and golf club ...

Learn why TaylorMade believes longer product cycles could benefit golfers, fitters and future innovation.

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. In a move that marks a ...

Driving proved to be one of the key aspects to success at the PGA Championship, with Aaron Rai's model of choice claiming it's first Major win despite being seven-years-old ...

The annual driver launch used to feel like a law of golf equipment physics. Every January, the cycle repeated itself. New faces. New crowns. New carbon patterns. More speed. More forgiveness. More ...