With an impressive roster of top talent—including Casper Ruud, Jessica Pegula, Ben Shelton and Tommy Paul—the Japanese sports equipment brand has raised its game and seen record growth. Roughly a ...

Beige is the new black. At least where the Yonex VCORE is concerned. The famously scarlet-colored frame has previously been given special-edition black colorways, but this latest cosmetic variation ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. The updated Yonex VCore tennis racket, the sixth-generation ...

With Wimbledon just around the corner, many enthusiastic beginner tennis players (myself included) will be buying themselves a racket, donning a tenniscore outfit, and hitting the court. But despite ...

In her latest photoshoot promoting the 8th-generation Yonex VCORE racquet, Elena Rybakina appears in a brand-new Yonex dress, ...