In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

There's a sharp divide between what Gen Z values and what hiring managers are actually looking for. My team at Becoming You Labs recently conducted a study using our values-assessment tool, The Values ...

Every new generation brings its own set of values, priorities, and ways of navigating the world. Gen Z, born roughly between 1997 and 2012, is no exception. Having grown up entirely in the digital age ...

Add Yahoo as a preferred source to see more of our stories on Google. In the world of generational quirks, Gen Z is carving out its own lane with habits that leave other generations completely baffled ...

Baby boomers (born in 1946 – 1963) are known for their strong work ethic. But along with their continuing exit from the labor market, so it also goes with the high value associated with hard work.

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Well, let’s just say the key to their retention has everything ...

Employers are hesitant to hire Gen Zers—and it shows in the data. A 2024 study by Intelligent.com of about 1,000 business leaders involved in hiring decisions shows 1 in 6 are hesitant to hire Gen Z, ...

While Gen Z, which consists of those aged 12 to 27, might be approaching the time in their careers when they enter management positions, it turns out a majority of the younger generation are opting ...

In the world of generational quirks, Gen Z is carving out its own lane with habits that leave other generations completely baffled. While every cohort brings its unique trends and behaviors, the ...