Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...
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Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...
Overall bakery sales for the 52 weeks through January were flat, up 0.3% in dollars to $48.5 billion on a 0.1% dip in unit ...
High egg prices are not detouring consumers hungry for protein with US volume sales surging at the start of the year, despite ...
Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.
According to video game industry analyst Mat Piscatella, PS5 Pro sales are not keeping up with its PS4 counterpart.
Reports show that gaming hardware sales have dropped a significant amount, reflecting a potential shift in recent consumer ...
Amgen invests $200M in India's tech center to leverage AI for drug development. The U.S. FDA seeks to rehire 300 staff ...
Rebirth's successful launch on Steam, the Square Enix title leaped to the No.3 spot of Circana's US charts for January. Final ...
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The Cost Of: Winter illness
For savings, the chief retail analyst at Circana suggests buying things like tissues in bulk.