Gen Z shoppers are driving a resurgence in mall traffic, seeking in-person social experiences and immediate gratification.

Gen Z and millennials had finally caught up—and passed—boomers in spending growth in 2025. Then came war in Iran.

Gen Z is living the paycheck-to-paycheck twenties lifestyle—splurging on high rent costs and dishing out 99-cent ramen noodles. Yet in just a decade, they’ll be the most powerful economic force. Only ...

Loneliness is hitting Gen Z hard, but it's not too late to reverse the trend. From active listening to "third spaces," here ...

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Job hopping among Gen Z workers averages just 1.1 years, but the ...

The average Gen Zer has a 401(k) balance of $13,500, the lowest among all generations in 2025. But they've started saving earlier than any other generation, which gives them a huge advantage.

Is handwriting on the endangered skills list? For thousands of years, writing has been at the heart of how humans share knowledge, tell stories, and pass down ...

Yet a fall 2025 SavvyMoney survey of 1,000 U.S. consumers revealed that only 14% of Gen-Z feel confident in their financial ...

While there are near-record numbers converting to Catholicism in some regions in the US, there’s no conclusive statistical ...