It is generally assumed that the literary creative process, especially poetic creation, starts with an inspiration. Popular descriptions of the poet creating a poem usually conjure up an image of a ...

In 1997, I stood in front of an fMRI scanner for the first time. I watched raw signal translate into living traces of thought, red and orange clouds floating on images of the brain. It felt like my ...

James Endersby looks at three themes that are reshaping how brands understand people, culture and commercial opportunity, and what they mean for the insight industry. Market research isn’t being ...