Learn how technology is changing and how adapting to it can help your marketing.

Advertising in generative AI systems has become a fault line. Last month, OpenAI released that it would start running ads in ChatGPT. Speaking at the World Economic Forum in Davos, OpenAI’s chief ...

In a world where AI-powered search experiences are redefining how people find answers, AI search engine advertising gives marketers a new frontier for pay-per-click reach. Instead of relying solely on ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

Alphabet Inc.’s Google is set to face more scrutiny from the UK’s antitrust watchdog over its online search and advertising business. The Competition and Markets Authority said Tuesday that it had ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Brave's ads chief Jean-Paul Schmetz on competition in the search and browser markets, the rise of AI search and the Google ...

Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat ...