We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie.

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

To support its News Accelerator, DoubleVerify hired its first-ever head of news and is launching brand-safe contextual news ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to ...