Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...
The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.
The digital advertising industry thrives on spectacle, and there’s no greater drama than watching a behemoth like Google go head-to-head with regulators. As the U.S. Department of Justice's (DOJ ...
It’s 3pm and I’m at my desk, devouring a journal paper. We’re talking dense and complex, but I’m doing it as though I’m simply flicking through a fashion magazine. This is no usual afternoon.
Has it really been almost two years?
The high-profile Google vs. The US Department of Justice antitrust trial – which aims to prove that the tech giant has a monopoly over the adtech industry – officially ended on 27 September. According ...
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...
The law is designed to protect the financial security of child influencers.
Painkiller brand Nurofen unveiled a larger-than-life pill packet installation in central Newcastle to highlight that women’s pain is more often dismissed than men’s. The two-day activation was ...
Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.