Japanese apparel retailer UNIQLO is tapping into nostalgia as it celebrates three decades of Pokémon with a limited-edition ...

Singapore Airline's low-cost subsidiary Scoot has opened an invite-only social media pitch for its Singapore market, with regional touchpoints, MARKETING-INTERACTIVE understands. The contract is set ...

Income Insurance has rolled out a campaign showcasing the flexibility of its investment-linked plans (ILPs), starring six-time world record-holding flexibility artist Liberty Barros.

Specialty grocer and café brand The Providore has ceased operations in Singapore, bringing its local outlets to an abrupt close.

Personal care brand Stryv has appointed Vanessa Tan as its chief marketing officer, reflecting the company’s push to strengthen brand building and regional expansion.

Samsung has unveiled a new three-minute film that brings its Galaxy brand philosophy, 'Life opens up with Galaxy,' to life. Created in collaboration with Academy Award-winning director Tom Hooper, the ...

Global food brand Knorr is leaning into modern dating culture with the launch of its #ServingSingles campaign, an initiative ...

The Ministry of Home Affairs has launched a new campaign film under the SGSecure movement aimed at reminding Singaporeans ...

Singapore oat milk brand OATSIDE has unveiled NOBO Soy, a new plant-based milk brand set to shake up Singapore’s soymilk aisle.

Mandai Wildlife Group (Mandai) has appointed Agatha Yap (pictured) as its chief marketing officer (CMO), starting this month. She takes on the role from Jean Choi who continues to lead Mandai's ...

McDonald’s Hong Kong has launched a new campaign to bring the beloved flavours of Singapore, Thailand, and Malaysia to the city, offering Hong Kong's travel enthusiasts a fun, travel-inspired taste ...

As the landscape evolves, the successful integration of AI and human intelligence will be the defining factor for customer-centric brands.