One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos’s Blue Origin joined the billionaire’s space race in earnest when its New Glenn rocket roared from a launch pad at the Kennedy Space Center in the early morning hours of Jan. 16. The second stage with the Blue Ring payload successfully reached orbit. However, an attempt to land the first stage on a drone ship failed.

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

Engaging articles, breathtaking images and expert knowledge New Glenn just earned its wings.

Blue Origin's successful maiden launch of New Glenn rocket made billionaire Jeff Bezos hungry. He ate breakfast at a Florida diner in Florida after.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

New Glenn’s maiden voyage ramps up an ongoing space race between Blue Origin and SpaceX, which were respectively founded the world’s two richest people. Bezos currently has an estimated net worth of $237 billion, while Musk’s fortune stands at $428.5 billion.

An enormous Blue Origin rocket meant to challenge SpaceX ... space technology company owned by billionaire Amazon founder Jeff Bezos, had been rolled out days ago to the launch pad in preparation ...

Blue Origin has launched its massive new rocket ... Years in the making with heavy funding by Amazon founder Jeff Bezos, the 320-foot (98-meter) rocket carried an an experimental platform designed ...

The picture of Lauren Sanchez is, unarguably, one of the defining images of President Trump's inauguration. Her brother Michael also has an opinion on his sister's choice of attire.