The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.
Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink that.
Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.
Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an “AI judge” powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.
WATCH: X Games Aspen 2025 will air nationally on ABC and ESPN Friday through Sunday, but can also be streamed on fuboTV (free trial).
Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.
Paid tickets, date switches and sports betting are some of the new additions to the X Games in Aspen this year. CEO Jeremy Bloom talks the move from counter culture to mainstream, and Selema Masekela talks about why he loves the city.
The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.