Teams, an athlete draft, fantasy sports gambling and AI competition judging — it's all fair game in a quest to innovate, exec says.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

The use of AI in judging at this week's X Games is the latest example of how the technology could start being incorporated in sports like figure skating and diving, where subjectivity of the judges plays a major role.

In addition to being one of the best tight ends in NFL history, Travis Kelce also has a reputation for being a legendary teammate — just ask former Chiefs running back Charcandrick West. West, who played for the Kansas City Chiefs from 2014 to 2018, recalled how Kelce, 35, had his back when he was

Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

“I am talking to a big ownership group in Denver,” X Games CEO Jeremy Bloom, the former Olympian, Loveland native and ex-CU Buff told The Denver Post recently. “They would want it to be the Denver — the ‘Colorado Somethings,’ fill in the blank. So (it’s) very possible.”

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

With a superpipe win Thursday night, Australian rider Scotty James tied with Shaun White for the most X Games medals of any men’s halfpipe rider. The win was his fourth consecutive superpipe win, and seventh X Games halfpipe title.

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