In an announcement few could have predicted, Universal Pictures has confirmed that it has committed to lengthening--not shortening--the time that many of its movies stay in theaters. This begins with ...

In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

In what is surely news to celebrate throughout the movie industry, Universal Pictures is extending the length of its theatrical windows for feature films. This year, Universal will guarantee at least ...

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From globe-trotting franchises to animated juggernauts, Universal Pictures has spent decades perfecting the theatrical event. But when the pandemic shuttered cinemas worldwide in 2020, Universal ...

Universal will be extending the exclusive theatrical window for its 2027 movie releases to 45 days (seven weekends), Deadline has confirmed.

Universal Pictures has changed course regarding the amount of time many of its movies will play in theaters, which could be very attractive to big directors.