The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Athletes who truly embody Rolex’s core values of precision and excellence are rare. The post Days After Featuring in Rolex’s ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...

Casper Ruud and Tommy Paul both pulled out of their last 16 matches at the Mexican Open, while Holger Rune managed just three ...

The 2025 edition of the Indian Wells tournament will take place from March 5th - March 16th, in a star-studded event.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Slam title? The post No Rest for Madison Keys as She Bemoans Vacation Mode Ahead of Indian Wells Challenge appeared first on ...

Iga Swiatek reveals her coach’s focus on defensive mastery amid a tactical overhaul. Discover how the World No. 1 is ...

As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.