Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to ...

If you are craving a holiday beverage or any item at Starbucks, you might have to pay full price in the future. Brian Niccol, ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

New Starbucks CEO Brian Niccol is pushing the brand to pull back on discounting and promotions, according to the Wall Street ...

This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...

Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?

Starbucks intends to scale back on discounts, promotional offers and coupons, according to a report by The Wall Street ...

The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...

With more power than his predecessor, the new chief executive of the coffee shop giant is already making a bunch of moves ...

Starbucks CEO Brian Niccol said he respects the rights of the coffee chain's baristas to unionize. Starbucks and Workers United are negotiating a framework for collective bargaining agreements for ...

Starbucks faces significant challenges, including declining revenues, competitive pressures in China, and a weakened value proposition, necessitating a turnaround under new CEO Brian Niccol.