From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Google's John Mueller said that when it comes to disavowing links "it's in a spammer's best interest to encourage others to ...

Google's John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025 ...

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, ...

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

Best SEO Practices for 2025 SEO isn’t just about creating backlinks and pushing content regularly. It focuses on more authentic and relevant activities that can bring quality organic traffic and rank ...

Your content is typically divided into pages with different topics. That might include a home page, contact page and about ...

I recently watched a video from SEO expert, Nathan Gotch, where he discussed his findings after analyzing thousands of ...

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t ...

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

What Google is doing is still having a major effect on the freshness of data that SEO tools are able to deliver. There are ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler ...