Lidl has relaunched its brand in the U.S. in an effort to breathe new life into its name recognition and differentiate itself ...

A popular supermarket chain is opening its first location in the Bronx. Lidl will open its newest location at the Bronx ...

Less than 60% of shoppers surveyed by the discounter in its U.S. markets knew it was a grocer. New branding featuring some clever wordplay aims to change that.

My business makes almost £1m a year – why do I feel so inadequate?' Listen to Katie's latest podcast Dear Katie, I was fined ...

Lidl is looking to boost its profile among U.S. shoppers with a new brand campaign that will make it “impossible to not know ...

Lidl Cyprus, true to its commitment to innovation and high quality, presents "GALPO Cheese Corner", a modern and innovative ...

Lidl US has teamed up with award-winning advertising and design agency MONO, which has offices in Minneapolis and New York, ...

After a recent survey claimed to reveal the "best tasting" baked beans on the market, I decided to take my own test by ...

AFTER Aldi shoppers went wild for the supermarket’s wooden toy range, Lidl have launched their own toy event. The best part is you can secure 10 percent off the huge range with a special ...

IF you missed out on Aldi’s wooden toy launch, don’t fret because Lidl has come to the rescue. A savvy mum shared her hack for picking up the popular items at a reduced rate. In her ...

Baked beans are one of those foods that can make a relatively nutritious lunch, crammed full of fibre and protein. But the ...

Workers will start on £26,000 under the scheme with the annual wage rising to up to £46,000 in the fourth year ...